It's Tee Time Again
For golfers, spring means only one thing. It is time for the The Masters—the first of the four men's major golf championships—and, in my opinion, the most famous. Aside from nearly a week's worth of competitive golf, The Masters at Augusta National Golf Club in Georgia is home to the $1.50 Pimento Cheese sandwich, which is almost as famous as the azaleas, Amen Corner and the preppy green jacket.
The pimento cheese sandwich debuted to the hungry guests at the very first Masters nearly nine decades ago. The founders knew they had to find something to feed the spectators…something tasty, quick, inexpensive, and easy to carry around the golf course. A husband-and-wife catering team helped them decide and offered up pimento cheese sandwiches. Pimento cheese is definitely a Southern staple, originating in the Carolinas and Georgia and was first served as a quick, easy, inexpensive and nutritious way to feed workers at the textile factories, so The Masters' founders knew it fit the bill. It has since graced family tables, picnics, parties and other special events and some of us are working hard to make it household name!
According to legend, The Masters Pimento Cheese Sandwich recipe is shrouded in secrecy and has been since the first tournament. Chefs and caterers who have worked at the Augusta Golf Club have taken the "secret" part of a secret recipe seriously. The original husband-and-wife catering team apparently took their recipe to their graves; it took years, and years to perfect the sandwich to the club's standard. Some say it was never the same but a different version was served regardless. Another caterer, who left the club on bad terms, refused to share the popular recipe and was taken to court to reveal the ingredient list but to no avail. Now, that is a secret recipe!
In the Curious Kitchen's Pimento Cheese is not quite so controversial. Nor do you have to be one of the few Masters' ticket holders to buy it. I have no doubt that my version is every bit as tasty as the one offered at Augusta National—and a whole lot easier to get! The recipe comes straight from my Grandmother's kitchen and is available year-round at our on-line shop and a growing list of retail establishments. I also bring a big supply to the various food events, markets, and holiday fairs I attend. Check out the website to order or find out where to buy.
So if you are hosting a Masters party and want to wrap your sandwiches in the legendary green, waxed paper or you are just craving a good, ole pimento cheese sandwich, order our legendary Pimento Cheese today.
Cheers!
MK
Bring the Masters to Your Table
You don't need a coveted badge to taste Augusta's most beloved tradition. In the Curious Kitchen's Pimento Cheese is made from an authentic Southern recipe passed down from Grandmother's kitchen—rich, creamy, and ready to star at your Masters watch party.
Perfect for:
- Classic pimento cheese sandwiches on white bread
- Stuffed celery or cucumber rounds for a lighter bite
- Dipping with crackers or crudités
- Topping burgers or grilled chicken fresh off the grill
Order online and ship directly to your door—no green jacket required.
Round Out Your Masters Watch Party Spread
No watch party is complete without a full Southern spread. Here are a few of our favorite bites and sips to serve alongside your pimento cheese sandwiches:
Pimento Cheese Deviled Eggs
Give the classic deviled egg a Southern upgrade by swapping the traditional filling for a generous scoop of In the Curious Kitchen Pimento Cheese. Creamy, tangy, and utterly addictive—these will disappear before the first tee shot.
Pecan Cheese Wafers
A beloved Southern cocktail party staple. Buttery, crispy, and packed with sharp cheddar and toasted pecans—the perfect crunchy counterpart to your pimento cheese spread.
Figgy Piggies
An elevated Pig in a Blanket, who doesn't want this tasty appetizer.
No Southern watch party is complete without a proper cocktail. Mix up a classic Old Fashioned with bourbon, a splash of bitters, and—the secret weapon—our Boozy Cherries® Bourbon Cocktail Cherries as the garnish. They take this iconic drink from good to unforgettable.
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